Perimi Qiu

Perimi
Qiu.

Fashion merchandiser. Five projects across luxury, beauty, sustainability, and retail — four conceptual, one live.

Five projects. One conviction:
commerce, with character.
BFA Fashion · 2026 Academy of Art University
Perimi Qiu portrait Portrait · Perimi
Fashion Merchandising Portfolio 2026 San Francisco · Santa Clara
01 / About

The merchandising thesis
behind a real business.

A merchandiser working at the intersection of strategy, operations, and brand — anchored in five years inside the global pre-owned luxury market.

PERIMI Luxury team — authentication studio PERIMI Luxury · Authentication Studio

Perimi Qiu is the founder of PERIMI LUXURY, a U.S. pre-owned luxury house headquartered in Santa Clara — sourcing through a Japanese authentication network, selling across U.S. B2C and B2B channels.

Her work sits at the intersection of merchandising and operations: building a buyback engine, designing a single-visit close that didn't exist in U.S. resale, and authenticating across the full luxury category under a Japanese 古物商 license.

This portfolio brings together five projects — four conceptual, one live. Read in that order, they trace how she thinks: from market entry, to digital relaunch, to the real one she's building.

Location
Santa Clara, CA
Degree
BFA Fashion · AAU
Founder
PERIMI LUXURY
Markets
US · Japan · China
02 / Work

Five projects.

Strategy. Merchandising. Brand. Each project chosen for what it could prove — about the consumer, the channel, or the conviction behind the work.

Jacquemus product still grid View in portfolio →
01 Conceptual · P. 005

Jacquemus

A market entry plan for the French house — anchored by a region-exclusive Desert Luxe capsule and a flagship at the Dubai Mall, Fashion Avenue.

UAE Market · Brand Localization
Fenty Beauty foundation swatches View in portfolio →
02 Conceptual · P. 013

Fenty Beauty

A digital-first relaunch strategy for Body Lava 2.0 — formula reformulation, channel architecture, and a creator-led launch designed to recapture the original viral momentum.

Digital Relaunch · Creator Marketing
LIVE Perimi Luxury team and multibrand inventory View in portfolio →
03 Live · 2025—2026 · P. 023

Perimi Luxury

A supply-side merchandising case study I led for PERIMI LUXURY — proposing, designing, and launching the first U.S. on-site buyback service. Bay Area home base, VIP service nationwide.

Sourcing America · Domestic Supply Chain
Evara sustainable apparel collection View in portfolio →
04 Conceptual · P. 035

Evara

A sustainable apparel label engineering trend-driven design at an accessible price — for the urban, digitally-engaged conscious consumer.

S/S 2026 · Sustainable Apparel
Paws and Threads premium dog apparel View in portfolio →
05 Conceptual · P. 045

Paws & Threads

A complete e-commerce and merchandising strategy for a premium pet apparel brand — seasonal product, three-channel marketing, and a Wix-based storefront engineered for Q4.

E-commerce · Q4 Seasonal
04 / Portfolio

Read the full
portfolio.

Fifty-eight pages. Five projects. The complete merchandising thesis — strategy decks, market analysis, brand systems, and the live case study at the center of the volume.

Download PDF ↓
P. 003
Five
projects.
Contents
P. 004
Five projects.
One conviction:
commerce, with character.
Epigraph

Let's talk.